OVER 70 YEARS OF LOVE FOR COFFEE

The founder 1950

Cesare Trucillo, the founder, starts roasting green coffee in his house, just a few steps away from the Amalfi Coast shore, in Via Cristoforo Colombo; he would then package it into paper bags and deliver it to friends and bars with a 500 Belvedere. After several years, Caffè Moka Salerno is born.

A family passion 1980

Matteo, Cesare’s son, joins the company with deep involvement, following his father’s path, until he marks in 1988 the transition from Caffè Moka Salerno to Cesare Trucillo Spa, in order to give an accurate and transparent identity to the company, through a direct link to the family name and values.

Sharing coffee culture 1998

Trucillo Training Center is born: a real coffee school educating operators and professionals of the hospitality sector and discerning consumers, with the will to share the coffee culture and develop the knowledge of all the lovers of such a renowned, worldwide appreciated beverage.

International growth 2003

The best coffees are roasted and commercialized. Therefore, the company has been gaining ever-increasing consensus throughout its lifetime, so it begins to feel the need to venture out into foreign markets in order to show its product success to the rest of the world. Today we are present in more than 40 countries.

The future 2016

On the occasion of our 66th anniversary, Trucillo one more time moves into a new location, meant to launch the family passion for coffee into the future, together with its third generation. The plant is 10.000 mq with a state-of-the-art, completely groundbreaking production site. The flagship of the new plant is the Academy: 250 mq dedicated to the training, 7 coffee stations, meaning 7 espresso coffee machines at the disposal of anyone aiming to the future with professionalism.

Opening of the first Trucillo Coffee Shop 2019

In 2019 the first Trucillo Café opens in Dubai in Al Seef, a neighborhood where traditions and modernity meet, the cultural and historical heart of the capital of the Emirates. Place with a unique charm where, during a cultural walk in the middle of a typical scene of neighborhood life, all of a sudden we come across an all-Italian symbol, the espresso coffee that Trucillo exported to 5000 km from its headquarters, recreating an elegant and refined café, set in a typical building of the area, perfectly integrating in its typicality.

Rebranding Professional Line 2019 - 2020
The rebranding started from the first identity, inspired by the essentiality and the white color that made the brand recognizable all over the world through a minimalist style that has been able to communicate its strength, setting a precise and unmistakable identity. To meet the needs of a current market, which seeks authority and competence in the sector, Trucillo has decided to measure itself by telling its path of experience and knowledge with simplicity and naturalness, and the passion that for three generations has revolved around a coffee bean. The logo, the packaging of the blends and the merchandising change and evolve to tell consumers a true, rich and authentic story. The line dedicated to the bar is a work tool, which carries the information on the front of the pack to make the perfect espresso. The perfect espresso is our promise to the bartender, supported by knowledge gained over three generations and by an Academy that intends to spread it more and more.
70 anni di attività 2020

Our story begins 70 years ago, in Salerno, when Cesare Trucillo begins to import, select and toast coffee. Since then nothing has changed and today, with the entry of the third generation, we work with the same enthusiasm as then and our mission is not only to produce quality coffee, but also to spread the culture of Quality Italian Espresso Coffee, a common goal towards which tends, with passion and determination, the entire Trucillo team, taking care of every aspect from production to marketing, sharing with the customers the pride of offering all the pleasure kept in a cup of coffee.

A FAMILY STORY

The story of Trucillo starts in 1950, when Cesare Trucillo, moving around Naples through raw coffee cargos and gunnysacks, begins collaborating with the best importers and traders of the time. A deep passion for coffee wins him over, a passion that will turn over time, through the engagement of his brothers, Umberto, Matteo and Vittorio, into a great family tradition: Caffè Moka Salerno is born.
The company gains a foothold on the market, laying the groundwork for a competitive and qualified business reality.

Fondatori

Since 1980, the son of the founder, Matteo, has brought the company to the achievement of new goals and to the acquisition of an ever-growing approval, through the combination of tradition and innovation. Matteo marks the transition from Caffè Moka Salerno to Cesare Trucillo Spa, with the will to give an accurate, distinct and transparent identity to the company, directly linked to the family name: Trucillo therefore becomes a synonym of coffee and quality in the international arena.

"In order to depict our company, describing our espresso coffee will suffice. And vice versa. The coffee we make brings our name and, with it, all that is enclosed: because we are our coffee."

Matteo Trucillo

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A TEAM COMMITTED TO MAKE YOUR COFFEE UNIQUE EVERY DAY

The research for a top-level Quality constantly engages our people and for each step taken forward, the outcomes represent a stimulus to set new, evolving targets. You can breath the culture of coffee in the company and you can live it outside of it, thanks to the qualified work of the entire Trucillo team, involved in a constant, ongoing dialogue with clients in order to assist them through the different stages of their activity and to build a solid relationship made of consultancy and reliability.

187 Blocchi