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Spreading information about your coffee shop

How to improve your image with prospective clients as well as your customer relations.

Difficulty: 5/5

As life styles and rhythms continue to evolve, new fashions for coffee-shop or bar drinking are appearing. Today's clients are unashamedly looking for experiences that bring them into contact with others on a stimulating and emotional level.

This is where the barista's skill comes into play! Customers have to be attracted through a variety of different offers, through the quality of the service and through fostering the relationship. They must be persuaded by a sympathetic decor and a calm atmosphere. Windows and spaces must be used creatively, products must be set out enticingly. All these must be given the barista's attention so that he can change to a new role: from an actor to a manager or organizer...a businessman!

Training activities are guided by experts in marketing.

COURSE AUDIENCE

All who own or manage coffee outlets catering to the public in the hospitality sector. In other words, people who would like to improve the image of their bar or coffee-shop, their public relations or their clients' perceptions, to convert them into faithful customers.

CONTENTS

  • The quality of service – how you can improve and measure yours
  • The marketing mix for small businesses – the tools and how to manage them
  • Public Relations and image at the point of sale - principal elements and how they are used
  • Visual Merchandising: what it means and how it is employed
  • Client relationships: fundamental elements and how to develop them. The role of contact staff
  • Customer fidelity: fundamental elements and tools for activating them.