Trucillo uses a wide range of tools for communicating, familiarizing the public with its identity, and advertising its company values and goals. Our trademark and all the objects which identify us - packaging, bar requisites like cups and napkins, additional products that go with the coffee - have been carefully designed to reflect our passion for espresso coffee. It is this coffee which has been our inspiration through the years. This explains our visual merchandising strategy: we have used the same colour, form and style, even the same expertise and passion, throughout - the very same elements that characterize